One of Australia’s most versatile cattle breeds
The Next Phase, Strategic Plan 2023-2025 focused on growing our geographic footprint both in terms of membership and inventory as well as addressing opportunities to diversify our income streams.
We now move on to Data. Growth. Legacy. Strategic Plan 2025-2027. This new plan focuses on genetic improvement, building a sustainable and prosperous future for our members, improving meat quality, and inspiring the next generation of agricultural leaders.